February Boy Group Brand Reputation Rankings Announced

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February Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups! The rankings were determined thr

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The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from January 12 to February 12.

BTS topped the list for the 45th consecutive month with a brand reputation index of 11,984,394, marking an 8.68 percent increase in their score since January.

High-ranking phrases in BTS’s keyword analysis included “YouTube,” “Instagram,” and “ARMY,” while their highest-ranking related terms included “increase,” “thank,” and “surpass.” award.” The group’s positivity-negativity analysis also revealed a score of 76.05 percent positive reactions.

NCT took second place in the rankings with a brand reputation index of 3,964,297, marking an 8.79 percent rise in their score since last month, while SEVENTEEN came in at a close third with a brand reputation index of 3,610,624.

THE BOYZ climbed to fourth place for February after seeing a 40.77 percent increase in their brand reputation index, bringing their total score for the month to 2,991,577. Finally, Wanna One rounded out the top five with a brand reputation index of 2,832,756.

Check out the top 30 for this month below!

  1. BTS
  2. NCT
  3. SEVENTEEN
  4. THE BOYZ
  5. Wanna One
  6. EXO
  7. 2PM
  8. Super Junior
  9. ENHYPEN
  10. SHINee
  11. MONSTA X
  12. ASTRO
  13. BTOB
  14. SF9
  15. BIGBANG
  16. PENTAGON
  17. Stray Kids
  18. INFINITE
  19. TXT
  20. WINNER
  21. ATEEZ
  22. NU’EST
  23. TVXQ
  24. VIXX
  25. Shinhwa
  26. 2AM
  27. VICTON
  28. Golden Child
  29. Block B
  30. TREASURE

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